This is a design concept for a new hard cider brand inspired by the flavors of the Southwest, with a focus on the great outdoors. Desert Gold ciders are backed by exploration, freedom, and discovery. Crafted in Arizona, these refreshing beverages are made for those with a taste for adventure.
I drew inspiration from vintage music festival posters, for their vibrant colors and bold typography. The brand name, Desert Gold, was sparked by a specific poster from the American West. Desert Gold values are rooted in the adventurous, free-spirited lifestyle of that era. These traits reflect the spirit of those drawn to the brand—individuals who embrace the unexpected, seek out unique flavor combinations, and savor the journey rather than focusing on the destination.
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"Not all treasure is buried" is inspired by the adventurous energy of the West. The phrase speaks to the spirit of Desert Gold Hard Cider, exciting, unexpected, and ready to be discovered. This serves as a reminder that some of the best moments in life aren’t always hidden, rather they are right in front of us to enjoy.
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Front and Back Packaging
