Tide Breaker Brewing is a passion project inspired by my interests and an exploration of my design style. I love going to different breweries locally, especially when exploring new areas. The branding and content reflect a comfortable, modern, and welcoming environment.
The wave inside the primary logo was inspired by the curves of the letter B in “Breaker”. A crashing wave was also chosen symbolizing a force of motion breaking tides. These elements combined resulted in an organic, dynamic, and illustrative icon representing the brewery.
The colors chosen for the brand are inspired by various elements of the coastal environment. The warm orange represents the hues projected during golden hour onto boats and reflected off the water. The blues are drawn from the shades of the ocean and the sky on a clear day. Additionally, the navy reflects the nautical tones found in boat accents and gear worn at sea. Finally, the tan is inspired by the fine sand along the shores of the West Coast where this concept brewery would be.
All beer, bites, and treats descriptions are original copies created for the brewery
The food and content on each menu are curated based on what the target audience for this brewery would like. Before designing these menus, I researched different brands and noted how their menus are set up. Using my findings, I decided on a clean and simple design for easy decision-making. This allows the customer to focus on enjoying their time rather than looking through a confusing or cluttered selection.
These posters explore creating a harmonious composition by blending typography, graphic elements, and color. I enjoyed creating copy that would enhance the feel of the brand and add to the overall aesthetics created in this potential space.
