Friends From New York is a multimedia brand rooted in the energy, history, and culture of New York City. These apparel designs were created as part of the brand’s visual expression. Each design is intended to feel both personal and iconic, with concepts inspired by the diverse community and style of the city.
These brand logos are inspired by the heritage of the Lenape people—the Native American tribe that originally inhabited the land where New York City now stands. The two figures holding hands reference the imagery found in traditional wampum belts, where beadwork was used to symbolize peace, unity, and friendship. The phrase “a friend of yours is a friend of mine” speaks to the brand’s core values of connection and community, which are visually reinforced through this design.
THEMED LOGO VARIATIONS
